Ed Seto is a highly skilled management consultant with 20+ years of healthcare experience garnered as a business executive with experience in pharmaceuticals, biotech, and health technology. Ed is skilled at leveraging best practices and innovation in commercial and business development, and a passion for building sustainable teams and cultures.  

Ed formerly worked with Johnson & Johnson, a standard-bearing multinational Fortune 100 healthcare company as the launch leader for one of their blockbuster medicines, where he managed the alliance with international partners. Ed grew through J&Js marketing excellence program and led the organizational development and training for his division.  Previously, he was instrumental in helping Questcor being named the top best small businesses in the United States by Forbes magazine. Further, Ed has led business units for technology companies focused on molecular diagnostics and using health data to make better clinical decisions.

His experience ranges from strategic planning and commercialization to business development.  Ed has extensive expertise in launch planning, launch execution, product planning, marketing strategy, and product/business opportunity assessments. He has experience working with all levels within organizations and from large corporations to pre-IPO start-ups (Expression Diagnostics, ViaCord, COR Therapeutics).

He co-founded a boutique consulting firm dedicated to helping organizations grow from product conceptualization through launch to healthy sustainable growth. One of his main focuses is to coach and mentor leaders at non-profit organizations who advocate for patients with rare diseases and the organizations that serve them.

Ed graduated with honors from Boston University in Economics and Biology.  He also holds a MBA from Pepperdine University. Ed lives with his wife and two daughters in the Bay Area.