Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels.
Through branded bitlinks, mobile deep linking, and omni-channel campaign tracking, the platform offers a complete marketing solution to drive customer experiences.
Using HTTP 301 redirects for its links, companies can use their own custom domains to generate shortened links.
This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.
Bitly was launched in July 2008 and is based in New York, United States with additional offices in San Francisco and Denver.